Who to see at BrightonSEO – September 2016
Septembers BrightonSEO is undoubtedly one of the best lineups I have seen (obviously as I am not talking this year, it could have been a little better but hey…) There are a few names...
Author: Gerry White
Redesigning your 404 page for profit
How much traffic goes to your 404 page, and what do they do after? Does your 404 page scare them, amuse them or does it help them convert? Tracking your 404 page Fortunately today custom...
Hey Mr Chatbot – send me a pizza
Dominoes, JUST EAT & Pizza Hut are all developing chat bots, JUST EAT won (and donated to charity) a prize for a Skype bot at the Skype //Build conference – So is the future...
The Marketing Conference Survival Guide
What should you bring to an SEO conference & how should you behave Staying ahead of everyone else isn’t possible, but not being left behind should be one of your key aims if you...
HTTPS, SSL & Google – The free Guide to Migrating to HTTPS for SEO
With Google pushing everyone to moving to HTTPS & having helped many companies making the move, I produced a simple guide to best practice migration, testing implementation and not losing conversion or organic traffic....
What not to include in a SEO technical report
Working title was how not to write a shit SEO doc Having been client side and agency side over the years, I have probably read far too many reports from far too many agencies....
My 2015 SEO Toolkit
SEO people love tools, I have talked before about my love for bookmarklets but sometimes you need to install something. The following is my shortlist of key tools. Chrome It is unbelievable how awesome...
BrightonSEO / Juicer GTM Test
It isn’t always possible to implement code onto a clients website, typically simple fixes and implementation can take months, however GTM often makes it possible for us to put JavaScript straight onto a clients website....
Starter guide to Codes & Headers for SEO
When you or a robot accesses a page, a hidden element are the headers – these are viewable with the right tools (which are built into most browsers) getting these right are essential for...
Implementing Social onto a website
Social Metadata http://moz.com/blog/meta-data-templates-123 – https://dev.twitter.com/cards/overview – https://developers.pinterest.com/rich_pins_overview/ – https://developers.google.com/+/web/snippet/ – https://developers.facebook.com/docs/opengraph Social Media Buttons http://blog.hubspot.com/blog/tabid/6307/bid/29544/The-Ultimate-Cheat-Sheet-for-Creating-Social-Media-Buttons.aspx Little known features https://blog.bufferapp.com/little-known-features-facebook-twitter-instagram Facebook Social Plugins https://developers.facebook.com/docs/plugins Tracking it all in Google Tag Manager (for GTM 2014) http://www.simoahava.com/analytics/google-tag-manager-track-social-interactions/
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