Microformats :D
Been playing with the microformats for Google – its always good for someone in SEO to sometimes get there hands dirty, course this means the client has to update the content – but it will automatically add in the hcard format –
www.thelockinhuddersfield.co.uk/events
For an example of how that would look in search engines take a look here –
http://www.google.com/webmasters/tools/richsnippets?url=thelockinhuddersfield.co.uk/events&view=
The site is designed to be “social”, all about driving people to Facebook and YouTube rather than leaving them in the site – all the photos are hosted on Flickr and displayed using a jQuery lightbox….
Find more on www.UsableContent.co.uk
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