Septembers BrightonSEO is undoubtedly one of the best lineups I have seen (obviously as I am not talking this year, it could have been a little better but hey…) There are a few names I am going to call out as a literal must sees, purely because not only do they know their subject matter […]
How much traffic goes to your 404 page, and what do they do after? Does your 404 page scare them, amuse them or does it help them convert? Tracking your 404 page Fortunately today custom 404 pages are becoming increasingly common, although it is also quite likely these are being tracked and monitored in your analytics […]
Dominoes, JUST EAT & Pizza Hut are all developing chat bots, JUST EAT won (and donated to charity) a prize for a Skype bot at the Skype //Build conference – So is the future in Chat bots ? I have played with a few Skype ones and so far, I am not massively impressed. My […]
What should you bring to an SEO conference & how should you behave Staying ahead of everyone else isn’t possible, but not being left behind should be one of your key aims if you work in digital. The secret is to listen to what the leaders (particularly the quiet ones) are talking about and ask […]
With Google pushing everyone to moving to HTTPS & having helped many companies making the move, I produced a simple guide to best practice migration, testing implementation and not losing conversion or organic traffic. This document covers: What Google Recommends The difference between TLS, HTTPS & SSL The best staged process Testing Auditing & monitoring […]
Working title was how not to write a shit SEO doc Having been client side and agency side over the years, I have probably read far too many reports from far too many agencies. There are a number of habits from reviewing a number of these, that have significantly devalued them to the client, so […]